Samantha Collier
Welcome to my Portfolio. My work focuses on strategic branding, service design, and operations, exploring how brands can function more effectively while building meaningful connections with consumers through care, culture, and experience.
About Me
I am driven by a curiosity for how brands work internally and externally and how thoughtful systems can elevate both experience and performance. My interests sit at the intersection of strategic branding, operations, service, and care, with a particular focus on how internal processes shape what consumers ultimately feel and trust.
I am continuing to further my education to become a more meaningful contributor to brands, deepening my understanding of strategy, luxury, service design, and organisational structure. I am especially drawn to cross‑functional environments, where I can learn how each process connects, identify inefficiencies, and help align teams toward a shared brand vision.
I believe it is possible to bridge the values of intentional, small‑scale brands with the commercial realities of large, revenue‑driven organisations. Change and profit are not mutually exclusive; when brands prioritise care, clarity, and operational efficiency, they can achieve growth while building genuine, long‑term consumer and client relationships.
At my core, I am motivated by making things work better, more intentionally, more efficiently, and more humanely.
Experience
Work History
Director of Events & Operations
PALOMA
Luxury Wellness Brand & Spa | Columbus, OH
At PALOMA, I helped evolve the private events offering into a more structured, experience-led program, supporting the brand’s growth while preserving its deeply personal and spiritual foundation. Working across brand, service, and operations, I translated PALOMA’s holistic philosophy into high-touch, revenue-generating experiences that felt both personal and scalable.
I shaped the end-to-end private events ecosystem — from concept and pricing to guest journeys, internal systems, and facilitator alignment — ensuring every touchpoint reflected the brand’s values of care, ritual, and connection.
Integrated Marketing Intern
RMD Advertising
Food & Beverage Advertising Agency | Columbus, OH
At RMD Advertising, I worked across departments to understand how strategy, creativity, and client service come together in an agency environment. Through a rotational structure, I gained exposure to brand research, campaign development, account coordination, and internal operations, supporting teams as they shaped campaigns for food and beverage clients.
Rather than focusing on a single function, this role allowed me to see the full ecosystem behind brand-building — from insight to execution — and how collaboration across disciplines strengthens both creative outcomes and client relationships.
Student Brand & Communications Consultant
MOD Pizza & The Chronic Disease Coalition
University Consulting Team | Eugene, OR
As part of a student-led consulting team, I worked directly with real brands and organisations to design strategic communication campaigns grounded in research, audience insight, and brand positioning.
For MOD Pizza, I led a social media audit and content analysis to evaluate brand voice, engagement patterns, and audience alignment. I translated data into a strategic recommendation report for MOD’s marketing team, outlining opportunities to strengthen content relevance, tone, and platform performance.
For The Chronic Disease Coalition, I helped develop a purpose-led campaign focused on awareness and audience motivation. I contributed to campaign strategy, messaging frameworks, and the final Executive Summary, ensuring that the organisation’s mission was communicated with clarity, emotional resonance, and impact.
Education
Academic Background
Master's Degree in International Luxury Busines
Bachelor of Arts in Journalism and Communications
Specialization in Public Relations and Creative Writing
Approach Highlights
Key Focus Areas
Brand Impact
Creating Lasting Brand Connections
Focused on developing brand strategies that led to meaningful connections and loyalty. Recognized for driving brand resonance and customer engagement through strategic brand positioning and messaging.
Marketing Success
Driving Meaningful Engagement
Conceptualized and executed marketing campaigns that resulted in increased brand awareness and customer acquisition. Leveraged data insights to optimize campaigns for maximum impact and audience relevance.
Collaborative Leadership
Fostering Cross-Functional Collaboration
Led cross-functional teams to deliver integrated brand experiences. Championed a collaborative work environment that fostered creativity, innovation, and a shared vision for brand success.
